blue-arrow-1-graphic blue-arrow-2-graphic watch-white-icon youtube-play-icon youtube-sticky-hover-icon youtube-sticky-icon graphic-arrow-icon magic-icon wallet-icon mastermind-white-icon on-and-on-white-icon rule-shield-icon mojo-icon gfc-white-icon training-white-icon couch-icon utencil-icon peer-lending-white-icon shopping-bag-icon life-insurance-icon life-insurance-grayscale-graphic toolbox-icon investing-retirement-icon toolbox-grayscale-graphic our-2-pick-graphic managing-investments-icon investing-retirement-grayscale-graphic banking-icon banking-grayscale-icon managing-bills-icon logo-shield-icon peer-lending-icon managing-bills-grayscale-graphic tracking-credit-icon our-1-pick-graphic checkmark-icon peer-lending-grayscale-graphic debt-icon managing-investments-grayscale-graphic tracking-credit-grayscale-graphic our-3-pick-graphic debt-grayscale-graphic managing-bill-icon google-sticky-icon life-insurance-icon2 facebook-sticky-icon investing-retirement-icon2 managing-investments-icon2 banking-icon2 google-sticky-hover-icon pinterest-sticky-icon twitter-sticky-hover-icon get-out-of-debt-icon quote-icon pinterest-sticky-hover-icon tracking-credit-icon2 search-gray-icon facebook-sticky-hover-icon peer-to-peer-icon author-shield-shape-icon fact-icon twitter-sticky-icon android-sticky-hover-icon android-sticky-icon itunes-sticky-hover-icon itunes-sticky-icon listen-icon podcast-white-icon rss-sticky-hover-icon rss-sticky-icon blog-icon blog-white-icon blue-arrow-3-graphic blue-arrow-4-graphic ge-stock-icon write-roth-ira-icon nut-icon penny-stock-icon fact-icon2 watch-icon save-more-piggy-icon calendar-icon open-roth-icon advice-icon article-1-icon article-2-icon article-3-icon article-4-icon article-5-icon article-6-icon article-7-icon article-8-icon article-9-icon article-10-icon article-11-icon article-12-icon blog-color-icon book-icon cent-sign-black-icon cent-sign-white-icon close-icon facebook-small-hover-icon facebook-small-icon google-small-hover-icon google-small-icon insurance-menu-icon just-out-of-college-icon nearing-retirement-icon pinterest-icon pinterest-small-hover-icon podcast-color-icon popup-close-hover-icon raising-kids-icon resources-menu-icon retirement-icon reviews-menu-icon roth-ira-menu-icon search-icon starting-a-family-icon toolbox-icon2 tv-color-icon twitter-small-hover-icon twitter-small-icon just-out-of-college-plain nearing-retirement-plain raising-kids-plain retirement-plain starting-a-family-plain burger-menu-plain tv-color-plain person-plain start-arrow-plain blue-arrow-1-plain

Where To Start With
Good Financial Cents

Depends on where you are, which one best describes you?

Just Out of College

It is time to face the real world. Don’t worry, we got your back.

Get Started

Starting a Family

From late night partying to poopy diapers, we make the transition seamless.

Get Started

Raising Kids

I have a growing family and looking to build wealth so that I can better support them in the future.

Get Started

Nearing Retirement

Retirement is getting close. Here’s the tools to make sure you do it right.

Get Started


Are you freaked that you might run out of money in retirement?

Get Started

About Jeff

Hello. My friends call me Jeff. Guess that means you can call me Jeff, huh? 🙂
I’m the creator of this blog and glad you found me.

I’m a self-proclaimed numbers geek.

I even began the wooing of my future wife by offering to show her how to use a financial calculator. True story.

Rose is particularly good in explaining how to establish and keep good credit; the need for having clear, specific financial goals; how to learn from your mistakes when you go off track; and the best ways to eliminate debt.

–New York Times

Street Cred:

  • Lost $5,000 investing in a penny stock. That’s one way to learn!
  • Didn’t invest my emergency fund into GE stock that could have made me $75,000. Would-a, should-a, could-a!
  • Did sucker convince over 140 people to write about the Roth IRA on the same day all because I danced to LMFAO.
  • And I’m pretty sure Dave Ramsey thinks I’m nuts.

Okay, maybe that’s not the street cred you were looking for.

How about this: I’m a CERTIFIED FINANCIAL PLANNER™ professional (if it has a trademark it has to be legit, right?), the CEO of my own wealth management firm and wrote a best-selling book on personal finance.

Does that help?

If not, then you’ll have to settle for the fact that I’m obsessed with In-N-Out Burger, can deadlift over 500lbs, and may have threatened to punch some other financial advisors in the face.

Jeff gives SOLID financial advice whether you are soldier or not.

–Ellie Kay | Best-selling author of Living Rich for Less

Why Are You Here?

(rant: seriously… upside capture what?)

These BIG words make we want to puke because 99.9% of the population could care less.

That’s why I’m here. And that’s why I’m excited and grateful that you are here.

“Jeff Rose has taken this ‘military’ mentality and applied it to our personal financial battleground in an easy to understand and navigate standard operating procedure. He gives all families a fully operable plan complete with training, resources, and battle drills that will enable us to wage the war against debt and WIN!

–Tara Crooks | Cofounder, Army Wife Network & Coauthor, 1001 Things To Love About Military Life

Finance Degree Equals Investing Knowledge Fail

Back in the day…..I graduated with a Finance degree and still couldn’t tell you a thing about investing.

Did you catch that? A FINANCE degree.

If I didn’t know a thing about investing, how is someone majoring in going to figure it out?

Hint: they’re not.

My parents had always told me to save. Did I listen? Of course not.

They always encouraged me to save, but never really showed me how.

Since they never showed me how, I dismissed it and focused on more important things. You know like music concerts, Taco Bell, and working out. Priorities people!

“We as Americans must take control of our financial lives and this book is THE catalyst to drive those results.”

–Ben Newman | Best-selling author of “Own Your Success”

So Why Good Financial Cents?

As the tag lines of this blog reads “Making “cents” of your financial life” that’s exactly what I want to do.

  • Confused on how to start investing?
  • Don’t know how to open a Roth IRA?
  • Stumped on how to save for your kid’s college?
  • Clueless on how much life insurance you need to buy?
  • Getting started with your 401k have you feeling overwhelmed?

Before you jump off the ledge or just give up and go on a reality TV binge to drown your money sorrows away……CHILL!

I’ve got your back. overwhelmed? =)

But the ONLY way that things are going to change is that you have to want more.

My mission, should you choose to accept it, is to help you gain full control of your money situation so that one day you can experience what financial independence truly tastes like. And my friends, it tastes delicious!

Ready for a true taste for financial freedom?

Grab our Money Dominating Toolkit here.


data-matched-content-rows-num="2" data-matched-content-columns-num="3"