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Assurity Life Insurance Company Review

Jeff Rose, CFP® | September 02, 2021

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Assurity Life Insurance Company has been in the business of offering coverage and protection to its policyholders for well over 100 years. This company’s heritage dates back to the year 1890.

Throughout the years, the company has grown and expanded.

According to a recent Gallup Poll, Assurity Life Insurance Company has also been ranked in the 91% of all life insurance companies in the Gallup survey when it comes to employee engagement.

Assurity Life Insurance Company Review

assurity life insurance company review

Assurity Life Insurance Company has a strong set of financials. As of year-end 2015, the company had nearly $348 million in surplus – which is $17 million more than what the company had for the year 2014. It also had approximately $2.5 billion in total assets.

For this same time frame, the company had more than $190 million in insurance premiums and deposits, as well as more than $38 million in operating income. In addition, as of the end of the year 2015, Assurity Life Insurance Company had paid out nearly $196 million in benefits to its policyholders.

The company also declared nearly $17.5 million in policyholder dividends. While dividends are not guaranteed, they can be a nice benefit for policyholders, as they can be taken in the form of cash or alternatively, they may be used for purchasing additional amounts of insurance, or for adding to the cash value of a permanent life insurance policy. This can help the cash in the cash value component of a permanent life insurance policy to grow and expand even further – without being taxed at the time of receipt.

Today, Assurity Life Insurance Company is well known in the insurance industry for being socially responsible to its employees, the community, and the environment overall. 

Assurity is also known for being involved in the communities that it serves. This includes assisting people through difficult times – by not just serving the company’s customers, but also via meaningful commitment to strengthening the community overall. The associates of Assurity Life Insurance Company spend countless hours helping and serving, as well as volunteering. Just some of the events that are taken on include blood drives, collections for the Food Bank, Habitat for Humanity, the holiday giving tree, the Special Olympics, and Junior Achievement.

In addition, the company is also known for being high-tech – which includes combining the most sophisticated equipment and processes with the flexibility to anticipate future advances in technology. This includes ensuring the ultimate safety of the company’s customer information.

Learn More About Assurity

Ratings and Better Business Bureau Grade

  • A.M. Best Rating: A- (Excellent)
  • BBB Rating: A+

Life Insurance Offered Via Assurity Life Insurance Company

Assurity Life Insurance Company offers a variety of different life insurance options. This can help policyholders to better customize their life insurance coverage to meet their specific needs.

Life Insurance Options Available

  • Term Life Insurance
  • Whole Life Insurance
  • Universal Life Insurance

Term life insurance provides pure, death benefit protection only. In fact, term life is considered to be the most basic form of life insurance that is available in the marketplace. Making the premium that is charged for term life insurance can oftentimes be very affordable – even for a large amount of death benefit – if a person is young and in good health at the time that they apply for the coverage.

With term life insurance, a policy is purchased for a certain period of time, such as ten, fifteen, twenty, twenty-five, or even thirty years. In many cases, the amount of the premium will remain level throughout the term of coverage.

A term life insurance policy can be a good solution for someone who is seeking to cover “temporary ” needs, like the payoff of a mortgage balance, or the funding of a child’s or a grandchild’s college education. This type of coverage can also provide the protection that may be needed during various events in one’s life, whether it be marriage, buying a new home or business, and/or the birth or adoption of a child.

Whole life insurance is a type of permanent life insurance protection. This type of life insurance is intended to last for the entire lifetime of the insured. It offers a guaranteed death benefit and a cash value component where the funds grow at a tax-deferred basis. Meaning no tax will be due on the growth of the funds unless they are withdrawn.

This cash may be withdrawn by the policyholder for any purpose. While the cash does not have to be paid back, it is important to know that the amount of unpaid cash balance at the time of the insured death is counted against any amount that will be paid out to the named beneficiary.

Another type of permanent life insurance is universal life. This form of life insurance also has a death benefit and a cash value portion. However, universal life is considered to be somewhat more flexible than a whole life insurance plan, since the policyholder can decide how much of the premium will go towards the death benefit and how much toward the cash value. Also, the policyholder may be allowed to change the due date of the premium.

Other Products Offered Through Assurity Life Insurance Company

In addition to life insurance protection, Assurity Life Insurance Company also offers a number of other coverage products, including:

  • Disability Income – With a disability income policy, you can obtain a monthly income if you are sick or injured and you are unable to work. Having a disability income plan can help you to better ensure that your living expenses can be paid – without you having to dip into your savings, retirement plan, or other financial assets.
  • Critical Illness Insurance – When you have a critical illness insurance policy, if you are diagnosed with a covered serious illness, you will be able to obtain a lump sum payment. These funds can be used for paying your medical expenses, or any other need that you see fit.
  • Accidental Death and Dismemberment (AD&D) Coverage – AD&D coverage will provide a cash benefit if a loss of covered life is caused by an accident, as versus by illness or other types of natural causes. The premiums on the Assurity Life Insurance Company AD&D coverage are guaranteed – and the benefit will be paid out, regardless of what other types of insurance you may hold.
  • Retirement Annuities – Today, due in large part to longer life expectancy, many people are worried about outliving their income in retirement. But, by having an annuity, income can be paid out for the remainder of your lifetime – regardless of how long that may be. With a deferred annuity, the funds that are accumulated are allowed to grow on a tax-deferred basis. This means that there will be no tax due on the growth of these funds until the time they are withdrawn.

Assurity Life Insurance Company offers a number of different plans that are available via the worksite. These could be offered as a part of an overall employee benefits plan. In many cases, the premium can be paid via paycheck withholding.

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About the Author

Jeff Rose, CFP® is a Certified Financial Planner™, founder of Good Financial Cents, and author of the personal finance book Soldier of Finance. Jeff is an Iraqi combat veteran and served 9 years in the Army National Guard. His work is regularly featured in Forbes, Business Insider, Inc.com and Entrepreneur.

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Table of Contents
  • Assurity Life Insurance Company Review
  • Ratings and Better Business Bureau Grade
  • Life Insurance Offered Via Assurity Life Insurance Company
  • Other Products Offered Through Assurity Life Insurance Company

Insurance Resources

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  • Best Disability Insurance Companies
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  • How Much Does $1M Life Insurance Cost?
  • Types Of Life Insurance Policies Explained
  • Life Insurance Over 50
  • Life Insurance Over 80
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