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5 Best Identity Theft Protection Services of 2023

https://secure.gravatar.com/avatar/b0d295f9857bcc5e3800911570a7fa20?s=100&d=mm&r=g
  • Written By:
    Holly Johnson

    Holly Johnson

    Holly Johnson is the founder of Club Thrifty, a personal finance and travel resource geared to families who want to...

    Read More
  • Updated: January 3, 2023
  • 7 Min Read
  • Advertising Disclosure

    Advertising Disclosure

    GoodFinancialCents® has an advertising relationship with the companies included on this page. All of our content is based on objective analysis, and the opinions are our own. For more information, please check out our full disclaimer and complete list of partners.

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GoodFinancialCents® partners with outside experts to ensure we are providing accurate financial content.

These reviewers are industry leaders and professional writers who regularly contribute to reputable publications such as the Wall Street Journal and The New York Times.

Our expert reviewers review our articles and recommend changes to ensure we are upholding our high standards for accuracy and professionalism.

Our expert reviewers hold advanced degrees and certifications and have years of experience with personal finances, retirement planning and investments.

The best identity theft protection services can help you prevent all kinds of fraud and financial mayhem, such as someone hacking into your brokerage account or using your information to file a tax return in your name.

Better yet, many of the top companies that offer identity theft protection extend up to $1 million dollars in identity theft insurance that can cover financial losses if you’re ever a victim of fraud.

With that in mind, it’s smart to compare the best identity theft protection service providers so you can sign up for this protection before you need it. Read on to learn which of the best identity theft protection services we recommend, how their plans work, and where each one shines.

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Best Budget Protection
Best Mobile AppBest Family CoverageBest Free TrialBest for 401(k) and HSA Fraud
Identity GuardLifeLockReliaShieldIDShieldID Watchdog
Our PartnerOur PartnerOur Partner
Plans Offered

Value ($7.95/mo) Total ($16.67/mo) Premier ($25/mo) *Family plans are also offered at slightly higher rates.

Standard ($6.99/mo) Advantage($12.99/mo) Ultimate Plus ($19.99/mo) *Family plans are also offered at slightly higher rates

Essential ($7.99/mo) Prime ($14.99/mo) Elite ($21.99/mo) *Family plans are also offered at slightly higher rates

1 Bureau ($14.95/mo) 3 Bureaus ($19.95/mo) *Family plans are also offered at slightly higher rates

Select ($14.95/mo) Premium ($21.95/mo) *Family plans are also offered at slightly higher rates

Free Trial

No

No

No

Yes

No

Identity Theft Insurance

$1 million in coverage for stolen funds reimbursemen

$1 million in coverage for lawyers and experts $25,000 to $1 million in coverage for stolen funds reimbursement

$1 million in coverage for stolen funds reimbursement

$1 million in coverage for identity fraud

$1 million in coverage for identity theft Up to $1 million in coverage for stolen funds from a 401(k) or HSA

Best Budget Protection
Identity Guard
Our Partner
View Plans
Plans Offered

Value ($7.95/mo) Total ($16.67/mo) Premier ($25/mo) *Family plans are also offered at slightly higher rates.

Free Trial

No

Identity Theft Insurance

$1 million in coverage for stolen funds reimbursemen

Best Mobile App
LifeLock
Our Partner
View Plans
Plans Offered

Standard ($6.99/mo) Advantage($12.99/mo) Ultimate Plus ($19.99/mo) *Family plans are also offered at slightly higher rates

Free Trial

No

Identity Theft Insurance

$1 million in coverage for lawyers and experts $25,000 to $1 million in coverage for stolen funds reimbursement

Best Family Coverage
ReliaShield
Our Partner
View Plans
Plans Offered

Essential ($7.99/mo) Prime ($14.99/mo) Elite ($21.99/mo) *Family plans are also offered at slightly higher rates

Free Trial

No

Identity Theft Insurance

$1 million in coverage for stolen funds reimbursement

Best Free Trial
IDShield
View Plans
Plans Offered

1 Bureau ($14.95/mo) 3 Bureaus ($19.95/mo) *Family plans are also offered at slightly higher rates

Free Trial

Yes

Identity Theft Insurance

$1 million in coverage for identity fraud

Best for 401(k) and HSA Fraud
ID Watchdog
View Plans
Plans Offered

Select ($14.95/mo) Premium ($21.95/mo) *Family plans are also offered at slightly higher rates

Free Trial

No

Identity Theft Insurance

$1 million in coverage for identity theft Up to $1 million in coverage for stolen funds from a 401(k) or HSA

***All rate examples are based on monthly rates with annual billing

Our Picks for Best Identity Theft Protection

  • Identity Guard: Best Budget Protection
  • LifeLock: Best Mobile App
  • ReliaShield: Best Family Coverage
  • ID Shield: Best Free Trial
  • ID Watchdog: Best for 401(k) and HSA Fraud
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While online, your personal information is constantly exposed to bad actors. Protect your identity TODAY.
Don't fall prey to cybercriminals looking to steal your hard-earned dollars. Find the best Identity Theft Protection now by clicking on your state.
HawaiiAlaskaFloridaSouth CarolinaGeorgiaAlabamaNorth CarolinaTennesseeRIRhode IslandCTConnecticutMAMassachusettsMaineNHNew HampshireVTVermontNew YorkNJNew JerseyDEDelawareMDMarylandWest VirginiaOhioMichiganArizonaNevadaUtahColoradoNew MexicoSouth DakotaIowaIndianaIllinoisMinnesotaWisconsinMissouriLouisianaVirginiaDCWashington DCIdahoCaliforniaNorth DakotaWashingtonOregonMontanaWyomingNebraskaKansasOklahomaPennsylvaniaKentuckyMississippiArkansasTexas
View Plans

Best Identity Theft Protection – Company Reviews

Without this type of protection, your sensitive personal details and financial information may be susceptible to theft and fraud, making you an easy target for hackers and thieves. The company reviews below can help you find the best identity theft protection services for your needs.

Our Partner
View Plans

Best Budget Protection: Identity Guard

Identity Guard was chosen as our best budget pick based on the broad range of coverages offered in their basic plan. For just $7.99 per month, individuals can get protective benefits such as $1 million in insurance for stolen funds and fraud, dark web monitoring, a U.S.-based dedicated case manager, and more.

The company’s scanning is backed by IBM Watson, a supercomputer that uses artificial intelligence to find and analyze fraud patterns and warn customers faster.

Individuals who want the most robust coverage possible will also get a good deal with their Premier plan, which is only $25 per month. This plan includes every kind of fraud protection you can think of plus the benefit of three-bureau credit monitoring, credit and debit card monitoring, 401(k) plan and investment account monitoring, sex offender registry monitoring, monthly credit score report, and more.

Pros
  • All plans come with $1 million in identity theft insurance
  • Family plans available
  • Pay for your plan monthly or annually
  • Comes with identity restoration and recovery assistance
Cons
  • No credit monitoring services with the lowest tier plan
  • No free trial
  • Low ratings for mobile app
Our Partner
View Plans

Best Mobile App: LifeLock

LifeLock offers comprehensive identity theft coverage in three different tiers, all of which include up to $1 million in identity theft insurance for lawyers and experts and cybersecurity via Norton 360. That said, each tier of coverage also offers $25,000, $100,000, or $1 million in coverage for stolen funds reimbursement as well. Another stand-out feature of LifeLock is their 60-day money-back guarantee, which applies when you select the annual payment option for your coverage.

This company’s mobile app is also the highest-rated out there, with 4.6 out of 5 stars in the App store and 4.5 out of 5 stars on Google Play. This can be important for consumers who want to receive notifications and keep an eye on their identity theft protection on the go.

Pros
  • Highly rated mobile app
  • 60-day money-back guarantee with annual plans
  • Family plans available
  • Pay for your plan monthly or annually
Cons
  • Lowest tier plan only includes monitoring from one credit bureau
  • No free trial
Our Partner
View Plans

Best Family Coverage: ReliaShield

ReliaShield offers identity theft protection plans for individuals and families, and their plans for individuals start at just $7.99 per month or $87.99 per year. Also, note that all of ReliaShield’s plans come with $1 million in stolen funds and expense reimbursement coverage.

All family plans also include free coverage for all children in the home who are under 18 — including monitoring social media accounts and public records — making ReliaShield a good option if you want to set up identity theft prevention for your dependents.

We also like the fact that ReliaShield offers three plans to choose from, including a top-tier ReliaShield Elite plan with Social Security number monitoring, three credit bureau monitoring, bank account takeover monitoring, credit card application monitoring, and more.

Pros
  • All plans come with $1 million in coverage for stolen funds reimbursement
  • Family plans include free coverage for unlimited children under 18 years old
  • Pay for your plan monthly or annually
Cons
  • Only the top tier plan includes monitoring of all three major credit bureaus
  • No free trial
Our Partner
View Plans

Best Free Trial: ID Shield

IDShield is another credit monitoring company to consider, and doing so is made easy thanks to their free trial. This company lets you enjoy identity protection and credit protection for 30 days before you commit to your plan. If you’re unhappy with their services or you want to switch to a different company, you can simply cancel before 30 days are up.

This company offers individual and family plans that include only your TransUnion credit report, but you can also select plans that include monitoring of all three bureaus. Each of their plans also comes with $1 million in identity theft insurance coverage as well as credit bureau monitoring, social security number and court records monitoring, dark web monitoring, and credit score tracking and reporting.

Also note that you can choose from individual plans and family plans that cover you, a spouse, and up to 10 dependent children.

Pros
  • 30-day free trial available
  • All plans come with $1 million in identity theft insurance
  • Family plans available
Cons
  • No annual payment option
  • Top tier family plans can be expensive
  • Only the higher-tier plan monitors all three credit bureaus
View Plans

Best for 401(k) and HSA Fraud: ID Watchdog

ID Watchdog is worth considering if you want the most amount of identity theft insurance possible, and particularly if you have a lot of money in your 401(k) or a Health Savings Account (HSA). Both of this company’s plan options come with $1 million in identity theft insurance, but the ID Watchdog Premium plan adds on an additional $1 million in coverage for stolen funds from a 401(k) or HSA.

Other perks offered by the top tier plan include financial accounts monitoring, integrated fraud alerts, social account takeover alerts, a private VPN, and a password manager. Family plans also let you set up a credit freeze on your dependent’s Equifax credit report.

Pros
  • All plans come with up to $1 million in identity theft insurance
  • Top tier plan also adds $1 million in coverage for stolen funds from a 401(k) or HSA
  • Family plans available
  • Pay for your plan monthly or annually
Cons
  • No free trial
  • Bottom tier plan only monitors one credit bureau
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Because your digital and financial identity are at constant risk, you need constant protection.
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Identity Theft Guide 

Whether your goal is avoiding identity theft scams online or securing some identity theft protection insurance, the best identity theft monitoring services can help you along the way. Keep reading to learn how identity theft works, how identity theft companies can help you prevent fraud, and what to do when your identity is stolen.

What is ID Theft?

According to government resources, identity theft takes place when someone steals your personal information to commit any type of fraud. They may use that information to apply for a credit card or payday loan in your name, or they could file your tax return and try to get your refund. Not only can ID theft damage your credit file, but it can cause victims of identity theft considerable stress as they work to restore their identity.

Unfortunately, identity theft is becoming more costly each year, and fraudsters are still finding new ways to get their hands on personal details, such as your driver’s license or SSN, which they can use to commit fraud. The 2021 Identity Fraud Study from Javelin revealed that fraudulent activity and data breaches cost consumers $43 billion in losses in 2020 alone. The report also shows that total identity fraud losses climbed to $56 billion (USD) in 2020 and that hackers and identity thieves have increasingly moved toward contacting their victims directly to ensnare them.

As the report from Javelin says, “a noteworthy characteristic of identity fraud scams is that consumers often recall the moment they interacted with a criminal through a text, call, or email.”

How does ID Theft Protection Work?

ID theft protection companies offer plans that include various levels of protection from fraud. Common inclusions in ID theft prevention plans include credit bureau monitoring, dark web monitoring, Social Security number monitoring, social media monitoring, identity theft insurance, real-time bank account monitoring, fraud alerts, and even malware protection or antivirus software.

Generally speaking, consumers pick a plan that applies to themselves and their family members, and they begin enjoying ID theft protection right away. While consumers can still lean on old-fashioned identity theft protection strategies like checking their credit reports for errors (or more modern cybersecurity strategies such as enabling two-factor authentication), an ID theft company will work on their behalf around the clock and notify them of suspicious activity.

Most identity theft protection companies offer an online dashboard, and many also have their own mobile app. Consumers can use both of these platforms to keep an eye on any changes to their credit reports or to find out if anyone is trying to withdraw money or open a new account in their name. Many ID theft services contact their clients through email alerts, but some will send fraud alerts via text or their mobile app.

How to Protect Yourself from Identity Theft

If you have been wondering how identity theft destroys your credit score and looking for a way to prevent it, your best bet is to sign up for ID theft protection with one of the providers we highlighted in this guide. By paying for identity protection services, you get 24/7 monitoring of your accounts that can lead to the discovery of the signs of fraud right away.

In the meantime, make sure the plan you select comes with a considerable amount of identity theft insurance and recovery services. This type of protection can cover your financial losses if you wind up being a victim of fraud, as it can pay for expenses like lawyer fees and reimbursement of stolen funds.

If you’re looking for ways to repair your credit history, however, you may need to look in a different direction. For example, you may be wondering how to fix errors on your credit report or how to remove collections from your credit report. Maybe you want to know how to dispute your credit report or want to look into a credit score simulator to see how decisions could affect your score.

These are questions you should ask of the best credit repair companies instead of an id theft protection service.

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Types of ID Theft Scams

When it comes to the types of identity theft scams, there are endless possibilities to be aware of. The Federal Trade Commission (FTC) frequently lists the latest ID fraud scams on its website, and here are some of the latest:

  • Crypto donation scams
  • Credit repair companies stealing personal data
  • Hackers pretending to be the FTC
  • COVID-19 identity fraud scams
  • Phishing scams via phone, text, or email (this can be reported to the Anti-Phishing Working Group at [email protected])

The Federal Bureau of Investigation (FBI) also offers information on common identity theft scams to be aware of. Some of the scams listed with the FBI include:

  • Adoption scams
  • Advance fee scams
  • Charity and disaster fraud scams
  • Elder fraud scams
  • Internet auction fraud
  • Ponzi schemes

From here, the list goes on and on. If you have been wondering why you should check your credit report regularly, the endless number of scams out there are a good indication that you need to protect yourself. Ultimately, this is why you should sign up for identity theft protection services that work on your behalf 24 hours a day.

How We Found the Best Identity Theft Protection Services

To find the best identity theft protection services, we looked for companies that offer diverse plans to choose from. We only selected companies that offer at least $1 million in identity theft insurance, and we went with providers that offer plans for both individuals and families. While the quality of ID theft plans was considered for this ranking, we also looked at total cost for monthly or annual plans. Ultimately, we selected the ID theft companies that offer the most services and best value for the money spent.

Identity Theft Protection FAQs

How do you check for identity theft?

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If you want to find out about identity theft, your best bet is looking over all three of your credit reports with Experian, Equifax, and TransUnion. This is the best way to find out about accounts in your name that you don't know about. Fortunately, you can check each of your credit reports for free using the website AnnualCreditReport.com.

How do you report identity theft?

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If you have become a victim of ID theft or other types of fraud, the Federal Trade Commission (FTC) offers an online portal where you can report it right away. IdentityTheft.gov lets you report any kind of ID theft and set up a recovery plan.

How do you prevent identity theft?

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One way to prevent identity theft involves freezing your credit reports. With a credit freeze in place with all three credit bureaus, no one can open an account in your name. Meanwhile, identity theft protection services can also prevent fraud since they monitor your accounts and personal information 24 hours per day.

What is the best identity theft protection?

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The best identity theft protection depends on the services you need the most. If you mostly want identity theft insurance and some basic monitoring, one of the lowest tiers of coverage could work well. If you want the most peace of mind money can buy, however, we suggest comparing ID theft companies and going with one of the most robust plans you can afford.

What do you do if you suspect identity theft?

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If you suspect identity theft, you should take a look at your credit reports so you know if any accounts have been opened in your name. You can also take steps to freeze your credit reports using the following information from the Consumer Financial Protection Bureau (CFPB).

Summary of the Best Identity Theft Protection Services

  • Identity Guard: Best Budget Protection
  • LifeLock: Best Mobile App
  • ReliaShield: Best Family Coverage
  • ID Shield: Best Free Trial
  • ID Watchdog: Best for 401(k) and HSA Fraud
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About the Author

Holly Johnson is the founder of Club Thrifty, a personal finance and travel resource geared to families who want to make the most of their incomes while seeing the world.

She is also the co-author of budgeting book Zero Down Your Debt: Reclaim Your Income and Build a Life You'll Love. The book explains the step-by-step process behind zero-sum budgeting, which is the type of budget Johnson and her husband used to pay off debt in their 20's so they could begin building their investment portfolio in their 30's and 40's.

Before beginning a career in personal finance, Johnson worked in the funeral industry alongside her husband Greg. She attended Ball State University in Muncie, Indiana, and she was given the Best Contributor/Freelancer for Personal Finance at the 6th annual Plutus Awards Ceremony in 2015.

Johnson is an investment expert who built and manages her own seven-figure portfolio, and she frequently writes about various investment strategies as a result. She also covers credit cards, loans, insurance and other banking topics for publications like Forbes, CNN Underscored, U.S. News and World Report, Bankrate, and more.

Highlights:

*Award-winning personal finance writer
*Author of budgeting book, Zero Down Your Debt: Reclaim Your Income and Build a Life You'll Love
*Owner of finance and travel site ClubThrifty.com
*Owner of freelance writing course, EarnMoreWriting.com
*Regular contributor to CNN, Forbes, Bankrate, and more

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