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The Best Online Brokerage Accounts: For Beginners To Experienced Investors

Jeff Rose, CFP® | April 12, 2022

The best online brokerage accounts offer plenty of benefits that make investing easy, including investing resources and reasonable minimum account requirements. While some brokerage accounts geared to beginners offer more hand-holding and automation, brokerage accounts for more seasoned investors tend to offer perks like free trades and access to superior trading tools.

We compared more than 20 online brokerage accounts in order to find the best ones based on important criteria investors tend to care most about. While Betterment came out on top as the best online account for beginners in our ranking, we also highlighted other companies based on what we think helps them stand out from run-of-the-mill brokerage accounts.

Whether you’re a new investor hoping to get started or a long-term investing pro who wants to try a new firm, you’re in the right place. Keep reading to learn about the top brokerage accounts we stand behind, and why you might want to give them a try.

The Most Important Factors for Choosing an Online Brokerage Account

  • Decide where you are in your investing journey. Do you want an online brokerage firm to choose a portfolio based on your desired level of risk? Or, do you want to actively trade stocks, ETFs, and other investments without any outside help
  • How much do you have to invest to start? Most of the online brokerage firms on our list don’t require a minimum account balance, but the more advanced options can require $2,000 or more to get started.
  • What kind of investments do you want access to? Some online brokerage accounts let you invest in more ways than others, but almost all of them let you access stocks, bonds, mutual funds, ETFs, and more.
  • Do you want to open a retirement account or a brokerage account, or perhaps even both? Some of the firms on our list offer varying options you’ll want to explore.

The Best Online Brokerage Accounts For Beginners to Experienced Investors

BrokerageBest For 
Best for Automated Account ManagementGet Started
Best for Low FeesGet Started
Best for Free TradesGet Started
Best Brokerage for BeginnersGet Started
Best for ETFs and Ease of UseGet Started
Best Tools for BeginnersGet Started
Zacks Trade LogoBest for Active InvestorsGet Started
Best for Investing Pocket ChangeGet Started
Best for Military Personnel and their FamiliesGet Started
Best Online InterfaceGet Started
lendingclub logoBest Online Brokerage AlternativeGet Started

The type of investor you are will determine which of these online brokerage accounts might work best for your needs. Are you someone who trades stocks or ETFs regularly? Or are you an investor who wants to decide their risk tolerance and let their brokerage firm create a portfolio that suits their needs?

Either way, the following online brokerage reviews can help you figure out which company offers the account benefits you want the most.

M1 Finance: Best for Automated Account Management

Get Started
  • Automated account management, but you choose where to invest

Why This Company Made Our List: If you like the idea of automated account management but like to choose where to invest, M1 Finance could be the ideal brokerage firm for you. In addition to streamlining the investment process and ensuring your funds are allocated where they’ll benefit you the most, M1 Finance is free. It doesn’t get more affordable than that.

M1 Finance comes preloaded with 60 targeted investment portfolios known as pies, with expertly chosen slices.

If those pies don’t suit your palette, you can also create your own, choosing from M1’s robust offering of ETFs and stocks. M1 Finance also uses an algorithm to reduce your capital gains tax any time securities are sold.

If you aren’t sold yet, you can take a look at our M1 Finance Review. In the meantime, consider this rundown of some of M1’s best features:

  • Tax exporting: Your M1 investment records can be exported straight to H&R Block and TurboTax
  • Retirement: M1 Finance allows you to open traditional, SEP, and Roth IRAs, as well as rollover plans.
  • SIPC Protection: Your money is protected for up to $250,000 in cash and $500,000 in cash and securities.
  • No fees: No trading fees, no advisory fees, and no account management fees, period.

What Holds it Back: M1 Finance doesn’t come with tax-loss harvesting, and they don’t offer any interaction with financial advisors or investment professionals.

Get Started With M1 Finance

Stash: Best for Low Fees

Why This Company Made Our List: Stash makes it easy to get started investing with no account minimums and low and predictable fees. 

It offers three account “plans” that range from $1 to $9 per month. The “Beginner” option lets you get started with a basic investment account and a bank account, but you can upgrade to its “Growth Account” for $3 per month if you want banking perks, like getting paid two days early. Its Stash+ account costs $9 per month, but it offers top-tier service, including investing accounts for up to two kids, a monthly market insights report, and more. 

We like that Stash lets you invest in thousands of stocks and ETFs using fractional shares since this lets you get started with as little as $1. Its bank account product, which comes with their investing accounts, also comes with no ongoing fees or hidden fees. 

Stash even gives you a Stock-Back® Card that lets you earn fractions of stocks when you use your card for regular spending at stores you love. You can also invest in a brokerage account or save in a traditional IRA or Roth IRA retirement account.

What Holds It Back: It doesn’t offer an investment management component. 

You can access educational materials that help you select investments for your portfolio, but you won’t find account management or robo-advisor services on the menu.

Also keep in mind that, despite its low monthly fees, the cost of maintaining a Stash account can be high for new investors with a small account balance. When you only have $100 to invest for the first three months, for example, paying $1 to $9 per month for a plan chips away at your balance in a hurry.

Get Started With Stash

Robinhood: Best for Free Trades

Why This Company Made Our List: Robinhood made our list because it offers true commission-free trades of stocks, ETFs, options, and more. 

You can invest in any amounts you want since Robinhood allows you to buy fractional shares, and you can make real-time trades using its mobile app. You can even use its platform to invest in alternatives, like gold and cryptocurrency, and the minimum account balance requirement is $0.

Robinhood also gives users access to educational materials about the basics of investing and building a portfolio based on your individual goals and appetite for risk. Finally, Robinhood offers a standard return of .30% APY on the uninvested funds in a brokerage account, which is higher than many savings accounts offer right now.

What Holds It Back: While Robinhood is a solid choice for investors who trade often and want mobile access, this provider doesn’t offer retirement accounts. This makes them a bad choice if you want to invest with an account like a Roth IRA or a traditional IRA.

Get Started With Robinhood

Betterment: Best Brokerage for Beginners

Get Started
  • A great place for beginners to start.
  • No minimum account balance
I’m Saving Up!

Why This Company Made Our List: If the alphabet soup of investing — Roth IRA, Traditional IRA, SEP IRA, 401k, Roth 401k, and so on — baffles you, Betterment is a great place to start.

Betterment believes that investing is so complicated that many people get analysis paralysis — as in, people become so overwhelmed with their options that they wind up never making a decision at all.

When you read our Betterment Investing review, you’ll find out that investing can be incredibly simple. In fact, you only have to make a few decisions when you sign up:

  • How much money to invest
  • How often you want to invest it
  • Your risk tolerance

That’s it. Betterment takes care of the rest.

It’s dead simple, which is why it is a great place for beginners to start. As a side note, we also like the fact that Betterment doesn’t require a minimum account balance to get started.

What Holds it Back: Betterment charges .25% to .40% annually based on your account balance, so you’ll pay ongoing fees in exchange for account management.

Get Started With Betterment

TD Ameritrade: Best for ETFs and Ease of Use

Why This Company Made Our List: If you’re looking for a solid industry leader that makes investing easy for new investors, TD Ameritrade is a great option.

Unlike Betterment, TD Ameritrade isn’t designed solely for new investors. Once you sign up, you gain access to a set of robust tools whether you are new to investing or you have been investing for decades. With that in mind, TD Ameritrade offers an opportunity to access something approaching full-service without the full-service price.

As a leader in the industry, TD Ameritrade offers a vast array of investments that are suitable for new and experienced investors alike:

  • 2,300+ Commission-free ETFs
  • 13,000+ mutual funds
  • Fixed-income products like bonds and CDs
  • Trade stocks, options, forex and futures
  • Multitude of account options: Traditional IRA, Roth IRA, SEP IRA, Simple IRA, 401k rollovers, normal taxable investment accounts

Want to learn more about TD Ameritrade? Check out our TD Ameritrade Review for more information.

What Holds it Back: The biggest downside of TD Ameritrade is the fact that you can only trade in U.S. markets.

Get Started With TD Ameritrade

E*TRADE: Best Tools for Beginners

Why This Company Made Our List: If you’re looking for an industry leader in the online trading space that can help you learn more about investing, E*TRADE is a great option. The company has more than 20 years of experience and is one of the most popular trading platforms in the United States.

But E*TRADE isn’t designed solely for new investors. Once you get started, you’ll have access to robust tools including research, screeners, and more.

As a leader in the industry, E*TRADE offers one of the largest inventories of potential investments available:

  • Every ETF sold
  • 9,000+ mutual funds, including 4,400+ no-load, no transaction fee mutual funds
  • Trade stocks, options, and forex
  • Multitude of account options: Traditional IRA, Roth IRA, 401k rollovers, normal taxable investment accounts

We like the E*TRADE offers $0 commission trades on U.S. listed stocks, ETFs, and options. We also believe they have one of the best and most intuitive online and mobile trading platforms available today. Learn more in our E*TRADE review about how this may be the right brokerage for your needs.

What Holds it Back: E*TRADE may be ideal for beginners who want access to investing tools and education, but their fees can be higher than some competitors outside of free options.

Get Started With E*TRADE

ZacksTrade: Best for Active Investors

Why This Company Made Our List: ZacksTrade is the active and experienced investor’s dream come true. If you’re looking for a platform that allows you to direct your own investments and trade actively at an affordable rate, you may want to look into what ZacksTrade has to offer.

ZacksTrade offers low trading fees on stocks, ETFs, mutual funds, and options, and comes with an interface for experienced traders and one for novices. Beyond trading fees, you can expect a fee-free experience, with no account or inactivity fees to worry about.

The platform also gives users access to a whole host of trading tools, reservoirs of research, and continuously updating global market data. With these tools in hand, you can make well-informed trades to keep you on pace with your investment goals. Even more, you’ll get live chat access to ZacksTrade’s team of brokers if you need assistance.

Take a look at our ZacksTrade review for more details.

What Holds it Back: With ZacksTrade, you’ll need a minimum of $2,000 to open a margin account or a $2,500 minimum to open a cash account.

Get Started With ZacksTrade

Acorns: Best for Investing Pocket Change

Why This Company Made Our List: With Acorns, you can set up an investment account that allows you to round up your transaction amounts and invest your pocket change. There is no account minimum, and you can start with as little as $5.

Your investment goes into a diversified portfolio with a monthly fee of $1 per month for accounts set up on the basic plan. Other plan options cost either $2 per month or $3 per month depending on the features you want access to. For example, their $3 per month “Premium” plan includes reimbursed ATM fees, connected investment accounts, and more.

If you feel like you don’t have enough money to get started, this can be a great solution. You don’t even need a minimum amount to get started. Once you have built up your account, you can move your account to another brokerage that might have lower fees or provide different options. Learn more in our Acorns review.

What Holds it Back: Fees can be disproportionally high if you have a really small account balance.

Get Started With Acorns

USAA: Best for Military Personnel and their Families

Why This Company Made Our List: While not everyone will qualify to open a USAA account, anyone that is actively serving in a military branch, retired from the military, or has a family member that has served in the military will be approved to open a USAA account. USAA has been offering insurance and financial products for military personnel and families for over 80 years.

USAA doesn’t charge any annual fees or have any account minimums for their IRA, and you also have plenty of investment options including mutual funds, CDs, annuities, etc. While their trading fees might be a little higher than other online brokerage fees, they still have competitive rates, especially once you house more investments in the account.

Advantages to a USAA account:

  • Easy and quick to set up
  • Ability to hold several accounts and insurance policies in one place
  • Easy to read and understand website with clear navigation
  • Huge variety of investment opportunities and options

What Holds it Back: You have to have a military connection or military service to open an account, and fees can be higher than other online brokerage firms that offer fee-free trades.

Get Started With USAA

Firstrade: Best Online Interface

Why This Company Made Our List: Aside from the low trading costs, one of the best things about Firstrade is how easy the website and interface is to use. Some of the other Internet brokerage firm’s websites are cluttered and difficult to navigate. The Firstrade website is simple and clean.

The online dashboard of Firstrade is extremely easy to read since it separates information into two separate accounts. One column will display your account information, while the other column helps you track the market.

While they don’t offer the same fancy tools that some of the other sites have, Firstrade makes investing easy. Not only that, but they offer a no-fee IRA and $0 commissions and $0 contract fees for options traders. If you are a person that only wants the bare-bones essentials with low fees, Firstrade is the website for you.

Check out our Firstrade Review to learn more.

What Holds it Back: This bare-bones, discount brokerage firm doesn’t offer online chat or 24/7 customer service availability.

Get Started With Firstrade

Lending Club: Best Online Brokerage Alternative

Why This Company Made Our List: If you are a beginning investor looking for an easy investing alternative to stocks and you want a solid short-term investment, Lending Club can be a good choice.

With Lending Club, you don’t invest in stocks, bonds, or ETFs. Instead, you help your peers by funding their loans.

With as little as $25, you can start investing in notes that can provide you with potentially higher returns than stocks. However, you do run the risk that a borrower will default, which is something you should know ahead of time.

It’s easy to get started, and Lending Club also offers managed note portfolios for relatively small fees if you have a high enough account balance. You can even open a retirement account with LendingClub. There are no transaction fees either since borrowers pay fees for their loans.

What Holds it Back: Investing with LendingClub means investing into loans for your peers, which is much different than traditional investing.

Get Started With Lending Club

How We Found the Best Online Brokerage Firms

With so many online brokerage firms available today, it was important for us to compare them based on the most important features they offer. We also aimed to keep long-term costs in mind since investors shouldn’t overpay for services they can get elsewhere for free. Here are the main factors we considered as we chose the online brokerage firms for this ranking:

  • Fees: Every online brokerage firm charges fees in order to stay in business, but the amount of fees you pay — and the various transactions you pay them on — can make a huge difference in your long-term returns. We focused on brokerage firms that offer low fees and even no fees in some cases, at least for specific types of investments.
  • Automation: Automating your investments is one of the best ways to grow wealth over time. We looked for online brokerage accounts that let you automate some component of your investment plan, whether that means the automatic reinvestment of dividends, the ability to automate a specific amount to invest each month, or any other features that help you “set and forget” your investment plan.
  • Online Interface: We also looked for brokerage firms that have updated online interfaces that are easy to use. Mobile apps are also a plus since many investors want to invest on the go or keep tabs on their account balances no matter where they are.
  • Account Minimums: Finally, we tried to give preference to brokerage accounts with reasonable minimum account balance requirements. Getting started as an investor shouldn’t require thousands of dollars upfront, so we included some accounts for beginners that come with a much lower barrier to entry.

What You Need to Know about Online Brokerage Accounts

As you decide which firm to open a new account with, there are plenty of details to keep in mind. Here are some important tips to consider before you pull the trigger and open a new account:

Fees may matter more than you think.
Fees involved in investing may not seem like a huge deal, but they can add up to enormous sums over time. Vanguard offers this example: Imagine you have $100,000 invested. If the account earned 6% a year for the next 25 years and had no costs or fees, you’d end up with about $430,000. If, on the other hand, you paid 2% a year in costs, after 25 years you’d only have about $260,000. In that example, you’d give up 40% of your gains based on just 2% in fees.

Look for a platform that lets you manage all your investments in one place.
While you may be willing to devote some time into your investment strategy, try not to make it overly complicated. Ideally, you’ll find a platform that lets you manage all your investments in one place, including a brokerage account, your retirement accounts, and more.

Consider your investment timeline.
Make sure you’re investing appropriately based on the amount of risk you’re willing to take. Consider a long-term strategy that prevents you from risking too much over a short period of time.

Don’t overextend yourself.
Before you start investing, it can help to make sure your financial ducks are in a row. This means having a handle on your bills and your monthly financial obligations, as well as having emergency savings set aside so you could handle a major loss of income.

Diversify.
Finally, don’t put all of your eggs in one basket. Diversify your investments or choose index funds or mutual funds that take care of some of the diversification on your behalf. Also make sure you are appropriately diversified across stocks and safer investments like bonds in accordance with your tolerance for risk.

Terms and Resources for Beginners

Asset Allocation: Asset allocation is an investment strategy that helps investors choose their underlying investments based on their tolerance for risk and how long they plan to invest for. The underlying goal of asset allocation is maximizing investment returns while minimizing risk over time.

Bond: A bond is a loan that can be purchased by investors that ensures a specific level of return. While some bonds pay fixed interest rates, variable interest rates are also common.

Cash Account: A cash account is a brokerage account that requires the investor to pay for all of their investments in full.

Exchange-Traded Fund (ETF): An ETF is a security that includes a selection of underlying securities (such as stocks) that typically track an index.

Index Funds: An index fund is a type of mutual fund that tracks a financial market such as the S&P 500. The goal of index funds is broad diversification and simplification, and investors like them because they tend to come with low fees.

Margin Account: A margin account is a type of brokerage account that lets investors invest with borrowed funds.

Mutual Fund: A mutual fund is a bundle of investments that can include stocks, bonds, money market instruments and more.

Retirement Account: While you can invest in a brokerage account, many investors also use online brokerage firms to invest for retirement. Common retirement accounts include the 401(k), traditional IRA, SEP IRA, and Solo 401(k), and most retirement accounts come with serious tax advantages.

Stock: A stock is a type of investment that represents a share in a company. If you buy stock in Disney (DIS), for example, you own a very small share of that company, and your ultimate goal should be turning a profit if the price of your stock goes up over time.

Investing 101: Frequently Asked Questions (FAQ)

The following frequently asked questions and answers can help you learn even more about the topic at hand.

What is a stock broker?

A stockbroker is an investment professional who buys and sells securities for their clients on a major exchange such as the New York Stock Exchange (NYSE) or the NASDAQ. A stockbroker can be an individual, but the online brokerage firms in this ranking can also be referred to as stockbrokers since they handle the same transactions using the same set of rules.

How much money do I need to invest?

Some online brokerage firms don’t require a minimum account balance to get started, meaning you can open an account now and wait to fund it until you’re ready. However, some online brokerage firms do require account minimums, so make sure to check.

How do I cash out of my account?

With a brokerage account, you’ll be able to make transfers into your account as well as transfers out of your account. To “cash-out” of your investments, you’ll need to sell them first. Fortunately, online brokerage firms on this list make buying and selling investments a breeze.

Can I open accounts with more than one online brokerage firm?

You can open a brokerage account with as many online firms as you want. However, you should beware of paying redundant fees or making your investment plan overly complicated.

Can I lose money?

You can absolutely lose money any time you invest. Make sure you understand the risks of investing — and that you could lose all the money you invest — before you open an account and get started.

What kind of information do I need to open a brokerage account?

To open a brokerage account, you’ll need personal information such as your Social Security number, your address, your phone number, and your full name. You’ll also need to have a traditional bank account set up in order to manage transactions into and out of your account.

Summary: Best Online Brokerage Accounts of 2022

Best Brokerage for Beginners
Best for Free Trades
Best for ETFs and Ease of Use
Best Tools for Beginners
Zacks Trade LogoBest for Active Investors
Best for Investing Pocket Change
Best for Military Personnel and their Families
Best Online Interface
lendingclub logoBest Online Brokerage Alternative
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About the Author

Jeff Rose, CFP® is a Certified Financial Planner™, founder of Good Financial Cents, and author of the personal finance book Soldier of Finance. Jeff is an Iraqi combat veteran and served 9 years in the Army National Guard. His work is regularly featured in Forbes, Business Insider, Inc.com and Entrepreneur.

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Comments

  1. Edward Rodriguez says

    I, as most regular folks, don’t have alot of money. I’m retired army but can manage to same a little in hopes of earning a better return that a savings account. All of the above companies look, sound exciting, but in the end who knows. I guess calling each one and deciding later. Thanks for the info.

    Reply
  2. equity blues says

    hi thanks for the information

    Reply
    • Jeff Rose says

      You’re welcome!

      Reply
  3. stephen bourne says

    Hi Jeff thanks for valuable info, it seems though that most organisation here are focused on US citizen, any updates on non Americans or for Europeans?. thx Stephen

    Reply
    • Jeff Rose says

      Hi Stephen – Try Googling brokers in your home country, or looking for reviews of brokers in your country. I focus on the US market and I’m not aware of which brokers are available in different countries.

      Reply
  4. Koffivi Gnagniko says

    I was looking for the way to open a brokerage account for a long time. Finally, with
    your free information, I got it. I am grateful. May God bless you!

    Reply
    • Jeff Rose says

      You’re welcome Koffivi!

      Reply
  5. Scott Cole says

    That’s a pretty good list. Couple comments. First, beginners should do a lot of research before they bother with trading online. Most of the conventional information about trading is worthless…trading is much more difficult than what it appears. Secondly, I like Schwab among the discounters as well. But, for the really experienced trader, TradeStation is worth a mention due to its strategy testing platform. With all that said, you’ve got a great blog!

    Reply
  6. Emil Kostov says

    I won $10K and want to “circulate” them in a small investment that hopefully will grow them. I would really appreciate someone’s professional advice, especially because I haven’t invested in anything yet and not sure what and how-to. I have a work in the healthcare industry and have steady income with 403(b) from Principle Financing Group. Planning on buying a new home in 2-3 years from now, and major goal is to grow the mentioned money, so I can have extra confidence in my downpayment. However, I’d love to think about ROTH IRA, mutual funds and etf’s, but really need someone to guide me thru the whole process, at least in the beginning. Thank you so much in advance.

    Reply
    • Jeff Rose says

      Hi Emil – Since you’re a new investor, you might want to go with Betterment if you’d like to have someone else manage your investments for you – they’ll take care of everything. If you want to get into various investments, you might want to go with a low cost broker like Trade King. Either can help you set up a Roth if that’s what you want to do. But please discuss your options with someone who knows your financial situation better. I’m just a guy on the web who doesn’t know you personally 😉

      Reply
  7. Kairi Gainsborough says

    It is really amazing that people don’t ever even need to leave their houses or go to a broker to start investing. Of course, I know I would still appreciate the professional advice, especially because I haven’t invested in anything yet. I really like that some firms have the option for trading using mobile devices. I do most of my banking on my phone, so this would be ideal for me.

    Reply
  8. Tiffany says

    Hi I opened an online trading account several years ago and forgot about it. It was called Mysavings or something like that. You could start my investing in mutual funds for $5. Although I have my log in info I can’t find the company anywhere online? Any ideas?!

    Reply
    • Jeff Rose says

      Hi Tiffany – You might go back and check bank and credit card records (or did you fund it with payroll deductions???) and see if you have any leads there. Also, check your emails from around the time you started the account. You probably just need the name of the company, and you can go from there.

      Reply
  9. John says

    I use three brokerage accounts: Fidelity, Interactive Brokers, and Capital One/Sharebuilder. Each is excellent in its own way. Fidelity has simple to understand research and no-fee IRAs and a reasonable $7.95 trading fee. Interactive, well they have unbelievably low margin rates (well below the prime rate), a trading fee of . . . get this . . . $1.00 for 200 shares . . . and a simple method of assigning lots to sales prior to settlement (great for minimizing taxes on gains.) Capital One/Sharebuilder has a reasonable $6.95 trading fee and you can choose automatic reinvestment of dividends at no fee. Why have just one broker?

    Reply
  10. Joe says

    Any opinions on the brokers offering no-fee trades, like Robinhood? I read in their FAQ that they offer free basic trades and hope/intend to make money off their optional margin accounts, and it seems legit. Wondered if there was anything I was missing.

    Reply
    • Jeff Rose says

      Hi Joe – I can’t confirm anything on those services, but I will say that technology is changing the game. Investment platforms are popping up that allow very low cost or even free trades. Rest assured they’re making money one way or another. One thing to keep an eye on though is that some of them are being funded by investors who are providing the operating capital while the platform builds up its business. Presumably the investors will make back their investment as the platform grows and becomes profitable. We’ll have to wait and see.

      Reply
  11. Natalie @ Financegirl says

    We use Schwab and Fidelity at the registered investment advisory firm that I work at. I love both. Before working as a financial planner, I used TradeKing because it is so cheap! The biggest thing to watch out for is the fees. As long as you get the lowest fees, then you’re in good shape at most places.

    Reply
  12. Teddy Tran says

    Thanks for the great info. I tried to sign up for Betterment but they require a US mailing address. What are the best online brokers for beginners who aren’t US citizens and live outside of the U.S?
    Thanks!

    Reply
    • Jeff Rose says

      @ Teddy That’s a great question. Unfortunately, I’m only familiar with US online brokers.

      Reply
  13. Chris Peach says

    Thanks for this Jeff. One of the challenges I have is looking beyond the face to face, knee to knee, mindset of having our financial planner right there in front of us. Everything in our life is online, virtual, and via text/email. However, I can’t seem to let go of that in-person advisor that we have had since our mid 20s. What do you think? Are we using archaic methods and overpaying when we no longer need to be? I’d love to hear your thoughts 🙂

    Reply
    • Jeff Rose says

      @Chris That’s a tough one! One way I can relate is the CPA I’ve been using for the past 10 years. I know he charges me a bit more for his services, but I also know he knows our situation more so than anyone else. That’s worth the extra cost, IMHO.

      I’m not sure the financial arrangement with your advisor, but if you’ve been a client for a considerable time and and are under the AUM model (fee %) then asking for a discount isn’t wrong of you. Plus it never hurts to ask. 🙂

      Reply
  14. Jeaftos says

    I live in the UK. Obviously we don’t have IRSs and mutual funds in the UK. You mention everything in dollars. Can I still access these online brokers and mutual funds from the UK at the same costs ? Or is there a higher fee for those out of the US?
    Good job man!

    Reply
  15. Edward Hutton says

    No mention of Vanguard. Why????

    Reply
    • Jeff Rose says

      @ Edward Vanguard is another solid choice. I didn’t mention them here since they require $1,000 minimum on their target date funds, $3,000 for most of their other funds and $10K on their Admiral series. I wanted to highlight online brokers that a new investor with only $50/month could get started.

      Reply
  16. skyler says

    In other words fund my new account. I dont have a bank account. Never had one. So most trade co. Want 500 to 2 thou. To start. Is anyone cheaper than 250.00 to fund account for the 1st time? I believe ameritrade will for 50 bucks but im not sure. I just need to get started some how. Can anyone help guid me in the right direction?

    Reply
  17. skyler says

    Im new and this 500 cash start up is way over my head. Where can I start trades for 50 deposit like ameritrade?

    Reply
  18. eric niner says

    Is Gorilla trade a good place to begin as a new investor. I have four specific stocks that I want to limit my investing to at this time.

    Reply
  19. Jacob @ iheartbudgets says

    Thanks for listing my options, Jeff. I am short on cash, so no investing for me until I get my income up. But once I do, Betterment seems like the easiet option to get my feet wet. And thanks for the warning. I always recommend you don’t buy anything you don’t understand, and that goes for investing as well. Taking time to do some basic research on a stock can save thousands in the long run.

    Reply
    • Jeff Rose says

      @Jacob I thought Betterment had a neat concept when they first came out, but the fees were a bit on the high side. Ever since their price reduction, it’s hard not to recognize what they offer. Even if you did it yourself, what you save is pittance in exchange of constantly monitoring your portfolio and making the appropriate changes.

      Reply
      • Murali says

        I was with Betterment for 6+ months if i remember it correctly. Even though the market was volatile around that time even with a portfolio of 70% stocks + 30% bonds, i kept losing money. Obviously with a 90+10 mix i lost even more. I’m not a pro trader but still i could sense their portfolio selection is not great for the end investor, maybe good for their own pocket. I had a Wisebanyan account around the same time with similar portfolio distribution and there my losses were quite limited and when the market was up, it did earn me money. After few trial and error, withdrew all my money from Betterment and put in Wisebanyan.

        P.S: I’m not affiliated to Wisebanyan in any way other than investing through them. Just wanted to give my experience (though i know mileage would vary across different people) for anyone who might be wondering if Betterment is a good choice.

        Reply
  20. Robert Henderson says

    Jeff,

    Great article. I come across quite a few people that cannot necessarily become clients, but need some direction for opening their first Roth IRA or finding a place to park some extra savings and earn some interest (that’s better than a bank!).

    Like most of your posts, this a great plain-English summary of some of the better services out there. I’ve bookmarked this for future use.

    Thanks.

    Reply
    • Jeff Rose says

      Thanks, Robert. This is why I started to do more of these posts, too. Many young or beginning investors are intimidated in sitting down with a financial advisor. If they can get their feet wet using an inexpensive online broker, at least they are getting started which is more than half the battle.

      Reply
      • Robert says

        I am a novice also. I am signed up with Optionshouse. The display is very complicated. The good news is that they let you play with $100,000.00 paper money to get acquainted with the site, which is what I am doing now before I ever fund the account.

        Reply
  21. Mike Collins says

    Great summary Jeff. I went with Sharebuilder because I liked the low cost when you set up automatic investments. I have it set up with monthly purchases with dividends reinvested so it is pretty cool to just watch it grow all on its own.

    Reply
    • Jeff Rose says

      @ Mike Dividend investing is fun especially if you’ve got a few years under your belt to see how dividends can actually grow your account.

      Reply
  22. Chelle says

    I have also heard of OptionsHouse. Have you heard anything or have experience with them? I’m looking to start investing and read on one site that they are very good and have cheap trades. I have since forgotten what site I got that info from so I can’t go back and see what reasons were given other than that.

    Reply
    • Trading Market Online says

      Great article and thank you for your review! It is true that investing in mutual funds is a way to go because stocks are mostly used by speculators and their prices are highly manipulated. Let professional do the trades by investing in a mutual fund. These guys can make a decent profit every year.

      Reply
    • Jeff Rose says

      @ Chelle I’m not really that familiar with OptionsHouse. Money Crashers has a pretty good review of them that might help you: http://www.moneycrashers.com/optionshouse-review-discount-broker-options-traders/

      Reply
    • Robert says

      I am a novice also. I am signed up with Optionshouse. The display is very complicated. The good news is that they let you play with $100,000.00 paper money to get acquainted with the site, which is what I am doing now before I ever fund the account.

      Reply

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