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6 Best Options Trading Platforms of 2023 – Updated for February

https://secure.gravatar.com/avatar/bf90ccb07d8f4779606bc25de91d562f?s=100&d=mm&r=g
  • Written By:
    Kevin Mercadante

    Kevin Mercadante

    Kevin Mercadante is a professional personal finance writer. He has extensive backgrounds in both accounting and the mortgage industry. ...

    Read More
  • Updated: February 5, 2023
  • 9 Min Read
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GoodFinancialCents® partners with outside experts to ensure we are providing accurate financial content.

These reviewers are industry leaders and professional writers who regularly contribute to reputable publications such as the Wall Street Journal and The New York Times.

Our expert reviewers review our articles and recommend changes to ensure we are upholding our high standards for accuracy and professionalism.

Our expert reviewers hold advanced degrees and certifications and have years of experience with personal finances, retirement planning and investments.

Options trading is becoming increasingly popular, especially as investors look for new and different strategies to improve retirement portfolio performance. Options trading is a higher-risk activity than other types of investing, but it can be profitable if you are knowledgeable and understand those risks.

To help you improve your options trading game, we offer this guide with what we believe to be the six best options trading platforms of 2023.

The table below lists all six, with a summary of the top features of each. That will be followed by a deeper analysis of each platform to help you choose the one that will work best for you.

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Best for No-Fee Options Trading
Best Trading PlatformBest All-AroundBest for New Account BonusBest for No-Fee Options TradingBest for Comprehensive Financial Services
Robinhood MarketsTD AmeritradeFirstradeE*TradeWebullAlly Invest
Our PartnerOur Partner
Minimum Initial Investment

$0

$0

$0

$0

$0

$0

Fees

None

$0 on stocks, ETFs, and options (+ $0.65 per contract fee)

None

$0 on stocks, ETFs, and options (+ $0.65 per contract fee)

None

$0 on stocks, ETFs, and options (+ $0.50 per contract fee)

Other Investments Offered

Stocks, ETFs, crypto

Stocks, bonds, ETFs, mutual funds, FOREX, and futures

Stocks, bonds, ETFs, mutual funds

Stocks, bonds, ETFs, mutual funds, currencies, and futures

Stocks, ETFs, crypto

Stocks, bonds, ETFs, mutual funds, FOREX, and futures

Available Accounts

Individual taxable accounts

Individual and joint taxable accounts + IRAs

Individual and joint taxable accounts + IRAs

Individual and joint taxable accounts + IRAs

Individual taxable accounts + IRAs

Individual and joint taxable accounts + IRAs

Best for No-Fee Options Trading
Robinhood Markets
Our Partner
Get Started
Minimum Initial Investment

$0

Fees

None

Other Investments Offered

Stocks, ETFs, crypto

Available Accounts

Individual taxable accounts

Best Trading Platform
TD Ameritrade
Our Partner
Get Started
Minimum Initial Investment

$0

Fees

$0 on stocks, ETFs, and options (+ $0.65 per contract fee)

Other Investments Offered

Stocks, bonds, ETFs, mutual funds, FOREX, and futures

Available Accounts

Individual and joint taxable accounts + IRAs

Best All-Around
Firstrade
Get Started
Minimum Initial Investment

$0

Fees

None

Other Investments Offered

Stocks, bonds, ETFs, mutual funds

Available Accounts

Individual and joint taxable accounts + IRAs

Best for New Account Bonus
E*Trade
Get Started
Minimum Initial Investment

$0

Fees

$0 on stocks, ETFs, and options (+ $0.65 per contract fee)

Other Investments Offered

Stocks, bonds, ETFs, mutual funds, currencies, and futures

Available Accounts

Individual and joint taxable accounts + IRAs

Best for No-Fee Options Trading
Webull
Get Started
Minimum Initial Investment

$0

Fees

None

Other Investments Offered

Stocks, ETFs, crypto

Available Accounts

Individual taxable accounts + IRAs

Best for Comprehensive Financial Services
Ally Invest
Get Started
Minimum Initial Investment

$0

Fees

$0 on stocks, ETFs, and options (+ $0.50 per contract fee)

Other Investments Offered

Stocks, bonds, ETFs, mutual funds, FOREX, and futures

Available Accounts

Individual and joint taxable accounts + IRAs

Our Picks for the 6 Best Options Trading Platforms

Here is our numerical ranking of the six best options trading platforms of 2023:

  1. Firstrade: Best All-Around
  2. E*TRADE: Best for New Account Bonus
  3. Webull: Best for No-Fee Options Trading
  4. Robinhood: Best for No-Fee Options Trading
  5. TD Ameritrade: Best for Trading Platform
  6. Ally Invest: Best for Comprehensive Financial Services

Feel free to read the detailed summaries of any of the six you feel might be of interest to you.

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Best Options Trading Platforms – Reviews

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Best All-Around: Firstrade

Pros
  • No commissions for contract fees on options
  • No fees on mutual funds, as well as stocks and ETFs
  • One of the most advanced options trading platforms in the industry
Cons
  • Customer service is limited to regular business hours

Firstrade gets our vote as the best all-around options trading platform of 2023. Not only do they charge no commission or contract fees on options, but they offer a whole lot more. For example, they offer one of the deepest platforms for investor tools and research for options and other types of investing. That includes trading ideas and strategies from popular investment news sources, like Morningstar, Zacks, and Benzinga. And you can trade on both the web platform and the mobile app.

  • Minimum Initial Investment: $0
  • Fees: Commission-free trades of stocks, ETFs, and mutual funds; no commissions or contract fees on options.
  • Other Investments Offered: Stocks, bonds, ETFs, mutual funds
  • Available Accounts: Individual and joint taxable accounts; traditional, Roth, and rollover IRAs

Firstrade also gets high marks for the diversity of investments they offer. In addition to stocks, bonds, and ETFs, they also offer investing in more than 11,000 mutual funds. That might be the largest selection of mutual funds offered anywhere. And they charge no commissions for trading those funds.

Get Started

Best for New Account Bonus: E*Trade

Pros
  • Perhaps the most generous bonus paid in the brokerage industry
  • Little to no fees on most trading
  • One of the best options trading platforms offered in the industry
  • Customer service is available 24 hours a day, seven days per week
Cons
  • Charges high margin rates

E*TRADE takes second place on our list, not only because it pays a very generous new account bonus, but also because it’s an excellent options trading platform. They provide independent analyst research, quotes, news, and charts, as well as investing tools and screeners to help you spot emerging trading opportunities. It all happens on the Power E*TRADE platform, but includes easy-to-use tools for stocks, options, and futures trading.

  • Minimum Initial Investment: $0
  • Fees: Commission-free trades of stocks, ETFs, and options (+ $0.65 per contract fee); more than 4,000 no-transaction-fee mutual funds
  • Other Investments Offered: Stocks, bonds, ETFs, mutual funds, currencies, and futures
  • Available Accounts: Individual and joint taxable accounts; traditional, Roth and rollover IRAs

E*TRADE has what might be the most generous new account bonus being offered in the brokerage universe. They pay on a sliding scale, based on the amount you deposit in your new account within 60 days of opening. That starts with $50 for opening a $10,000 account and goes as high as $3,500 for an account of $1.5 million or more.

E*TRADE provides commission-free trading of stocks and ETFs, but also offers more than 4,400 no-transaction-fee mutual funds. You can also trade currencies and futures on the platform.

Get Started

Best for No-Fee Options Trading: Webull

Pros
  • No commission or contract fees on options
  • Fast, efficient trading platform
  • Offers trading in cryptocurrencies as well
Cons
  • Very limited trading tools and resources
  • Customer service limited to email only
  • Does not offer joint taxable accounts

Webull is less of a full-service stock broker and more of an investment app. In fact, it’s one of the very best investment apps in the space. Of particular interest to options traders is that not only do they charge no commission on options trades, but there’s also no contract fee. That will give you the ability to trade options without regard to transaction costs. And that will maximize your profits and minimize your losses.

Otherwise, Webull is a pretty solid all-around investing platform. Customer service is limited to email, but the platform provides complementary real-time OPRA and CSMI data, as well as 10 options trading strategies. It’s available in both desktop and mobile.

  • Minimum Initial Investment: $0
  • Fees: Commission-free trades on stocks or ETFs; no commissions or contract fees on options
  • Other Investments Offered: Stocks, ETFs, and cryptocurrencies
  • Available Accounts: Individual taxable investment accounts; traditional, Roth, and rollover IRAs

Webull also offers commission-free trades of both stocks and ETFs. And if you’re interested in trading cryptocurrency, you can do it on this app.

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Best for No-Fee Options Trading: Robinhood

Pros
  • No commission or contract fees on options
  • Fast, efficient trading platform
  • Offers trading in cryptocurrencies as well
Cons
  • Very limited trading tools and resources
  • No availability of IRA accounts
  • Very limited customer support

We would put Robinhood in a tie with Webull for third place as best for no-fee options trading, but instead placed them #4 due to the lack of IRA account availability.

But in most other respects, Robinhood works just like Webull. You can make commission-free trades of stocks and ETFs, and while the platform is fairly limited on tools and resources, it does provide you with all you need for options trading, at least if you’re a knowledgeable trader.

  • Minimum Initial Investment: $0
  • Fees: Commission-free trades on stocks or ETFs; no commissions or contract fees on options
  • Other Investments Offered: Stocks, ETFs, and cryptocurrencies
  • Available Accounts: Individual taxable investment accounts only

Robinhood is also unique among investment brokers/apps in that, like Webull, they do enable you to trade cryptocurrencies right alongside stocks, options, and ETFs. There is a bit of a limitation in trading foreign stocks, however. This feature is available only through American depositary receipts (ADRs) and applies to just a few hundred securities.

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Best Trading Platform: TD Ameritrade

Pros
  • What may be the best trading platform in the industry, thinkorswim
  • 24/7 customer support
  • Full range of investments and services provided
Cons
  • Due to be merged with Charles Schwab sometime in 2023. That will not necessarily be a problem, as Schwab is similarly recognized as one of the top investment platforms in the industry
  • High trading fee on no-load mutual funds

TD Ameritrade is a full-service investment broker providing commission-free trades of stocks, ETFs, and options. On the fee side, they don’t quite stack up as well against some of the other platforms on this list since they do charge a $0.65 per contract fee on options. But in every other respect, TD Ameritrade is one of the best options trading platforms in the industry.

  • Minimum Initial Investment: $0
  • Fees: Commission-free trades of stocks, ETFs, and options (+ $0.65 per contract fee); $49.99 per trade on no-load mutual funds
  • Other Investments Offered: Stocks, bonds, ETFs, mutual funds, FOREX, and futures
  • Available Accounts: Individual and joint taxable accounts; traditional, Roth and rollover IRAs

This starts with their award-winning trading platform, “thinkorswim.” It provides professional-level trading for serious traders. It includes elite-level tools to perform analysis and test strategies, as well as idea generation with market trends and the ability to analyze the risk and reward of trades. It also offers onboarding tools, including platform tutorials to help you get out of the starting gate quickly. It offers fully customizable and downloadable software.

Get Started

Best for Comprehensive Financial Services: Ally Invest

Pros
  • Comprehensive financial services, including checking and high-yield savings, as well as auto loans, personal loans, and mortgages
  • Offers a no-fee robo-advisor if you want some of your portfolio professionally managed
  • 24/7 customer service
Cons
  • They do charge a per-contract fee on options

Ally Invest is another full-service investment brokerage platform offering all types of investments, including options. And while they mirror the competition with commission-free options trades, they do have a per-contract fee, though it’s at the lower end of the range at $0.50 per contract. And they offer one of the better options trading packages in the industry. You can trade on both the Web version and the mobile app.

  • Minimum Initial Investment: $0
  • Fees: Commission-free trades of stocks, ETFs, and options (+ $0.50 per contract fee); $9.95 for mutual funds
  • Other Investments Offered:
  • Available Accounts: Individual and joint taxable accounts; traditional, Roth and rollover IRAs

But where Ally Invest really stands out is in their offering of financial services. They offer one of the most comprehensive packages in the brokerage field. Much of that is provided through Ally Bank, which offers some of the highest yielding savings instruments in the industry. And as the former GMAC, they also offer one of the widest varieties of auto loans in the industry. They also provide mortgages and personal loans, as well as checking accounts.

And while the platform may be best known for self-directed trading, you can also take advantage of Ally Invest’s robo-advisor. It’s perfect if you’d like to have at least some of your portfolio professionally managed, while you also trade options. You can invest in the robo-advisor with as little as $100, and no advisory fees.

Options Trading Platforms for Beginners

What are Options?

An option is a financial activity tied to the value of the underlying security, which is usually a stock. They’re offering contracts to either buy or sell a security at a specific price within a certain timeframe. However, though the option holder has the option to buy or sell the security, he or she does not have a legal obligation to do so. The option will be completed only if it will result in financial gain to the holder.

Options come in two types, calls and puts. Call options give the holder the right to buy the underlying security once it reaches a certain price. A put option gives the holder the right to sell the underlying security once it reaches a certain price.

For example, a call option may give the holder the ability to sell a certain stock at $75 per share. At the current price of $60, the holder doesn’t want to purchase the stock and takes the chance it may not reach that price. Instead, he or she will pay a small premium for the right to sell the stock at $75.

If the stock does reach $85 within the listed option date, say, 90 days, the option holder can purchase the stock at $75, then immediately sell it at a $10 per share profit, less the cost of the call option.

A put option does the exact opposite. It may give you the ability to sell a $75 stock if and when it reaches $60. If the price drops to $50, the put holder will buy the stock at that price, then sell it for $60 in a $10 per share profit.

Options usually are sold in 100-share lots, so a $10 profit would translate into $1,000 on either of the above trades.

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How to find the best options trading platform

There are many investment brokers offering options trading. If you’ve never traded options in the past, finding the best options trading platform can be a difficult task.

The first question you must ask is what is a brokerage account? You need to learn the basics of brokerage accounts to make an informed choice.

The best choices are usually selected from the best online stockbrokers. Not only do they enable you to trade online, which is how trading takes place today, but many also offer mobile app trading.

You should also familiarize yourself with other investment types. Those include the best long-term investments, as well as the best short-term investments for your money. You’ll need both to create a balanced portfolio before you begin trading options.

Along the same line, you’ll need to learn a bit about investing in ETFs. Exchange-Traded Funds (ETFs) are tied to specific stock and bond indexes, like the S&P 500. They are a valuable way to add a ready-made portfolio of securities to your existing holdings. In addition, familiarize yourself with the difference between an ETF and a mutual fund. Mutual funds are actively managed, have high fees, and don’t always outperform the market.

As an alternative, you can investigate the best robo-advisors. These are online, automated investment services that provide professional investment management for a very low fee. They invest primarily in ETFs and can provide you with a balanced portfolio to go with your options trading.

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Learning Basic Investing

Options trading isn’t a standalone type of investing. You should start by understanding stock investing. Take advantage of a good guide to basic investing to help you learn the ropes. Ultimately, options trading is a more advanced version of stock trading.

You should also understand that options trading is not about making money fast. It’s more about finding ways to invest small amounts of money profitably.

If you’re a small investor, check out Jeff Rose’s guides on how to invest with various small amounts of money:

  • How to invest $1K
  • How to invest $5K
  • How to invest $10K

Crypto Investing with Options Investing

Options trading is a higher-risk form of investing than holding stocks, bonds, or funds. But many people who trade options also invest in cryptocurrency.

If investing in crypto also interests you, learn how to invest in Bitcoin, then investigate the best crypto exchanges. Bitcoin is the primary crypto, and the one most widely held by investors. You’ll typically need a crypto exchange to invest in crypto, though Robinhood and Webull, mentioned earlier in this guide, also offer crypto trading.

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How We Found the Best Options Trading Platforms

In coming up with this list of the six best options trading platforms for 2023, we leaned heavily in favor of the following five criteria:

  1. Best for: We zeroed in on the best feature or features of each platform, to determine where each truly excels.
  2. Minimum Initial Investment: The lower the minimum requirement, the more investors can participate.
  3. Fees: We naturally favored platforms with low or no fees, particularly for options trading.
  4. Other Investments Offered: Very few investors invest in a single asset class. We favored those that offer a broad range of more traditional or alternative investment choices.
  5. Available Accounts: The more account types offered, the greater the participation in options trading could be. We prefer those that offer both taxable and tax-sheltered accounts.

We also extended our search to consider the reputation each platform has with individual investors.

Best Options Trading Platforms FAQs

What is options trading?

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chevron-up
Options give you the ability to profit from either the purchase or the sale of a stock without actually taking ownership of it. Instead, you purchase the right to buy or sell a security at a certain price (the strike price), and within a defined timeline.

If the price either rises above or falls below that strike price, you exercise your right to buy or sell the stock and make a profit. But if it never reaches the strike price, you can simply let the option expire. The only money you'll lose is the premium you'll have paid for the option.

How do I begin trading?

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First, familiarize yourself with options trading. There are plenty of resources available on the web, including YouTube, where you can watch a number of how-to videos on the topic.

You'll also need to open an options trading account with a broker that offers it. Naturally, we recommend one of the six listed in this guide. As a new options trader, you should concentrate on a broker that offers a virtual trading account. That will give you an opportunity to test various options trading strategies without using real money.

Why trade options instead of stocks?

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There are two reasons: 1) greater profit potential, and 2) less risk.

The greater profit potential owes to the fact that you can engage in multiple trades without tying up your money. And lower risk will come from the fact that you won't lose a lot of money if the underlying stock doesn't perform according to your expectations.

It's not necessarily a way to replace traditional buy-and-hold investing. But it is a way to supplement traditional investing with a short-term trading strategy with greater profit potential.

What are the best options trading platforms?

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We're biased; we believe the six platforms listed in this guide to be the best. But if you're not entirely satisfied with any that we presented, feel free to investigate. What's always most important about any trading platform is that its one you're most comfortable with.

Keep searching until you find that platform, even if you have to try out several before finding the right one. The right trading platform can be your best asset as a successful options trader. Take the decision to choose the right one as seriously as any other financial choice you make in your life.

Summary of the Best Options Trading Platforms of 2023

Once again, below is our summary of the six best options trading platforms for 2023:

  • Firstrade: Best All-Around
  • E*TRADE: Best for New Account Bonus
  • Webull: Best for No-Fee Options Trading
  • Robinhood: Best for No-Fee Options Trading
  • TD Ameritrade: Best for Trading Platform
  • Ally Invest: Best for Comprehensive Financial Services

Any of these trading platforms will be a solid choice if you are a knowledgeable, self-directed options trader. That being the case, pick the platform that will most closely match your investment style and preferences.

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About the Author

Kevin Mercadante is a professional personal finance writer. He has extensive backgrounds in both accounting and the mortgage industry. In addition to writing for Good Financial Cents, Kevin's work can be seen on Dough Roller, Money Under 30, Investor Junkie and Wallet Hacks. He also blogs at his site, OutOfYourRut.com. Kevin and his wife live in New Hampshire.

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